In this episode, Karen Kirton explores the importance of aligning your company's purpose with its strategic goals to drive growth and ensure sustainability.  

Whether you're a small business owner or at the head of a larger enterprise, understanding and articulating your company's purpose is more than a task—it's a strategic advantage. 

What you'll gain from this episode: 

• Understanding the Essence of Company Purpose: Learn why a well-defined purpose and set of values aren't just corporate fluff but essential elements of a successful business strategy. 
• Real-life Business Dilemma: Dive into a case study of a retail business faced with a critical growth decision. Discover how clarifying their purpose guided their strategic choices and could influence yours. 
• Strategic Decision-Making: Find out how a clear purpose can serve as a lens for making tough business decisions, from expansion plans to branding and employee engagement. 
• Engagement and Differentiation: Hear how a purpose-driven approach helps differentiate your business from competitors and fosters deeper connections with employees and customers. 
• Big Brand Examples: Gain insights from major players like IKEA and Tesco, who have purpose-driven business strategies. 
• Practical Steps and Advice: Receive actionable advice and steps to start defining or refining your company's purpose today, with examples from Amplify HR's own journey.  

This episode is packed with valuable insights and practical advice for anyone looking to enhance their business through a purpose-driven approach.  

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Visit https://www.amplifyhr.com.au for more insights and resources.     

Also Mentioned in This Episode: 

Episode 8: Faster and Better Decision Making 

Episode 69: The Value of Values 

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