Today we're talking about how to turn your passion into a profitable brand. I'm joined by my friend J. Nicole Smith, an award-winning Brand Architect, Design and Colour Psychology Consultant.

Through her proprietary Whyfinding™ and Colour Brand™ methods, she helps businesses transform their profit and impact by prioritising purpose and rebranding using science.

What You Will Learn In This Episode:

- What it means to find your why and turn it into a profitable brand

- How powerful colour is and what it makes you experience on the subconscious level 

- Separating your personal preference from what the science says you’re going to achieve with a certain colour

- Why we need to master first impression, especially in your online appearance

- Where to start from with rebranding 

- Confidence as a side effect of building a brand instead of just a business

We need to make sure that our brand is aligned with what we are saying with our words, our mission and our products, services and prices; and we should be able to have an emotional core to our business and brand, and communicate that emotion effectively.

Resources:

- Connect with J. Nichole Smith https://www.jnicholesmith.com/

- Brand Personality Quiz https://go.jnicholesmith.com/quiz 

- Apply for Anna Parker Naple’s Accelerated Results Mastermind http://www.annapn.co/mastermind