In this episode, Karen Kirton is joined by Povel Torudd one of the most powerful (and underused) tools in internal communications: storytelling. 

Povel is the Managing Director of Berkeley Communications and Lead Storyteller for APAC, and we unpack how stories can be used not just in branding and marketing, but to create a thriving, emotionally connected workplace culture. 

In this conversation, we cover: 

• Why storytelling is just as important for internal comms as it is for PR 
• How narrative techniques help teams remember and retell company messages 
• The science behind why stories are more engaging than data alone 
• What a true “storytelling culture” looks like in a business 
• Common mistakes leaders make when using storytelling for staff engagement 
• Best practices for embedding storytelling at all levels of your organisation 
• How storytelling strengthens employer branding and ESG initiatives 

Whether you’re leading a team, running a business, or shaping culture—this episode will give you practical inspiration to bring more humanity and connection into the way your business communicates.  

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Visit https://www.amplifyhr.com.au/ for more insights and resources.  

Connect with Povel: https://www.linkedin.com/in/poveltorudd/ 

Find Berkeley Communications at berkeleypr.com 

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