Jeannie shares tips for innovating when and how it’s needed the most, despite what the competition is doing.

Are you innovating for the greater good of your customers?

Competition is fierce! So it’s easy to think it’s necessary gauge customer experience against that of the big disruptors like Zappos and Netflix. Too often, companies focus on making a big splash with their next innovation, without digging in to see what that actually means for their customers.

"Are envy and rationalization about the darlings of CX working against you?" -Jeannie Walters

Innovating take a lot of hard work and resources, so it’s important to keep your customers in perspective. Are you innovating out of necessity, or envy? Before you say you need to be the Zappos of banking or the Netflix of nursing, Jeannie has three challenges for you! Listen in for tips you can use today.

Related Content

• 360Connext® post, 3 Ways to Let Customers Guide Your Greatest Innovation
• Customers That Stick® post, Innovation Is No Longer Optional
• Episode 133: Tesla and the Infrastructure of Innovation
• Episode 101: How the Innovation Process Fails Us
• We're on C-Suite Radio! Check it out for more great podcasts

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