As business owners, we often talk about scaling — but how do you grow sustainably without burning out your team or losing sight of what matters most? 

In this episode, Karen Kirton is joined by Matthew Forzan, Managing Director of Yoghurt Digital, a Sydney-based agency specialising in SEO, CRO, and data-led UX. With over 20 years in the industry, Matthew shares how his team uses data not only to drive client results, but also to make smarter internal decisions that support growth, culture, and retention. 

We cover: 

• How to introduce a data-driven mindset into your business without drowning in numbers 
• The “big rocks” approach to prioritising work and aligning your team with company goals 
• Balancing flexibility and collaboration in a hybrid workplace 
• Practical ways to retain great people in a competitive industry 
• Lessons learned (and surprises) from leading a high-performing team 

Whether you’re running an agency, leading a small business, or just starting to scale, this conversation is packed with insights you can apply right away. 

📌 Connect with Matthew:
Website – Yoghurt Digital
LinkedIn – Matthew Forzan 

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