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Welcome to episode 213 of Sports Management Podcast.
Todays guest is Elias Gallego – the VP of Business Development, Marketing and Media at Sporty Group and Football.com
We spoke about:
And much more!
Time stamps:
00:54 Sporty Group vision 01:59 Building SportyTV Nigeria in 4 months 06:13 Free-to-air model & European rights 08:12 Brazil strategy: Serie C rights + YouTube access 10:17 "Curated content is king" philosophy 12:10 Multi-country production hubs 13:39 Mobile-first, highlight-driven model 17:10 Balancing global brand with local identity 20:35 ROI and brand impact in multi-vertical business 23:20 Future of sports media & smart TV expansion 27:59 Watch parties and interactive fan experiences 37:07 Career advice: "Hard work and passion are non-negotiable
Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube
www.sportsmanagementpodcast.com
By Marcus Filipsson4.3
66 ratings
Welcome to episode 213 of Sports Management Podcast.
Todays guest is Elias Gallego – the VP of Business Development, Marketing and Media at Sporty Group and Football.com
We spoke about:
And much more!
Time stamps:
00:54 Sporty Group vision 01:59 Building SportyTV Nigeria in 4 months 06:13 Free-to-air model & European rights 08:12 Brazil strategy: Serie C rights + YouTube access 10:17 "Curated content is king" philosophy 12:10 Multi-country production hubs 13:39 Mobile-first, highlight-driven model 17:10 Balancing global brand with local identity 20:35 ROI and brand impact in multi-vertical business 23:20 Future of sports media & smart TV expansion 27:59 Watch parties and interactive fan experiences 37:07 Career advice: "Hard work and passion are non-negotiable
Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube
www.sportsmanagementpodcast.com

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