Today, I'm talking with Jeff Walker—the creator of Product Launch Formula® and the pioneer behind the modern launch model that's driven over $1B+ in documented sales—to break down why product launches fail…

According to Jeff, it almost always comes down to one thing: the offer.

Not only does Jeff break down where failed launches miss the mark, but we pull on that thread to explore how launches have evolved over the years. What no longer works? What role does AI play? And how can entrepreneurs adapt as buyers get smarter and attention gets harder to earn?

Jeff's been doing online business for nearly 30 years, and he's watched tools, platforms, and tactics come and go—and still, he continues to produce results while others chase what's new.

This episode is not only about launches, it's about what actually holds up when you're building a business over the long game. Check it out!

Key Takeaways

00:00 Why Most Launches Fail

01:23 The Offer Is The #1 Lever

02:59 What Takes a Launch from Good to Great?

04:16 Delivering Value Before Reveal

05:28 The Origin of Product Launch Formula

14:43 The Core Elements of Product Launch Formula

20:10 What Launch Tactics No Longer Work?

25:54 The Challenge Model vs. Product Launch Formula

27:19 Why People Still Swear by the Product Launch Formula

31:20 Making a Difference in Peoples Lives

34:22 The Role AI Now Plays with PLF

37:33 Adventures as a Relationship Amplifier

47:21 Why Jeff's Leaving His Business to His Kids

48:21 Designing Wealth Around Freedom

56:45 Advice for New Entrepreneurs

Watch on YouTube: https://youtu.be/T0f_WQkqEOY

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