Adam and Jeannie share simple but effective tips for calculating customer experience ROI.

The elusive customer experience ROI

Calculating the return on any investment can be challenging. And when it comes to the ROI of customer experience, many leaders don’t know where to start. It’s not easy to put a numeric value on the intangible results of a customer experience initiative, but it is possible!

 “If you churn, your profits burn!” -Adam Toporek

How do you know if your investment is paying off- for your organization and your customers? There are a few simple metrics you can use to not only help calculate the ROI of customer experience, but also figure out where to invest next.

“Your best customers tell others, who become your next best customers.” -Jeannie Walters

Are you getting a return on your customer experience investment? Adam and Jeannie face this tough question often, and they’ve got some tips you can use today. Listen in!

Related Content

• 360Connext® post, Customer Experience ROI: Why Not Investing can Sabotage Your Success
• Customers That Stick® post, 3 Areas to Focus your Customer Experience in 2017
• Episode 177: The ROI of Customer Experience
• We're on C-Suite Radio! Check it out for more great podcasts

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