Two years ago, Brian Luebben was doing $750K a year. Now he's posting million-dollar months.

In this conversation, we break down what actually changed. It wasn't a new tactic or growth hack. It was a shift in how he thinks about goals. That might sound a little woo-woo, but Brian explains why most entrepreneurs unknowingly limit their own growth, and outlines how a single shift in your thinking could completely alter the trajectory of your business.

Not only does this conversation challenge how you think about growth, it also unpacks the operational decisions he made that supported the jump from sub-seven figures to a true eight-figure business.

Key Takeaways with Brian Luebben

00:00 From $750K to $10M in 3 Years

04:34 The 3 People You Need to Be Around

09:55 Cashflow Investing vs Equity Investing

14:20 2 Frameworks from a $250M Mentor

17:45 Alex Hormozi Discipline

20:27 Long-Form Content To Scale Impact

22:51 How Career Capital Translates to Entrepreneurship

26:56 The Hires That Led to Million Dollar Months

32:00 Course Creation vs. Community Building

39:22 Expectations Matter More Than Price

44:52 Buy Businesses Then Learn To Run Them

49:53 Holding On Too Long Gets Expensive

56:33 Passive Income Is Mostly A Lie

59:18 Earn Your Summer

01:04:29 The Two Week Vacation Test

Watch on YouTube: https://youtu.be/GC3-ElhoKF8

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