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Failure might be the most misunderstood concept in our success-obsessed culture. The world’s best innovators—from Booking.com to Jeff Bezos to Michael Jordan—have shown that failure isn’t something to avoid, it’s the very foundation of success. In this episode, I unpack powerful stories that reveal why doubling your rate of “unsuccessful attempts” might be the most important move you make toward growth.

Key Takeaways:

• Failure and success are inseparable twins—every miss is a step closer to the breakthrough.
• The world’s most successful people and companies deliberately create space for failure to accelerate growth.
• By reframing setbacks as opportunities, you can transform failure into your greatest competitive advantage.

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