The Equine Business Podcast

215: The Fear Behind Raising Your Prices


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f your stomach flips when you think about raising your prices, this episode is for you. Because it's not just about the numbers — it's about what you believe you're allowed to earn, hold, and claim. In this episode, I walk you through the three real reasons most equine business owners stay stuck — and the powerful shifts that help you finally step into pricing that reflects your value.

In This Episode You'll Hear:

  • Why undercharging isn’t a pricing issue — it’s a belief issue

  • The truth about what your pricing communicates to your clients

  • How profitability, positioning, and power work together to support sustainable growth

Key Takeaways:

  1. Pricing must be rooted in actual profitability, not emotion

  2. Your rates reflect your brand’s positioning — whether you intend them to or not

  3. Raising your prices requires a nervous system that can hold more — emotionally and energetically

Resources Mentioned:

  • Grab the replay of my "Raise Your Prices" masterclass: equinebusinessmentor.com/raise

  • DM “RAISE” on Instagram (@theequinebusinessmentor) to explore what’s next for you

  • 🖜️ Next episode: Delegation without guilt — how to create space without disintegrating your systems


...more
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The Equine Business PodcastBy Jenni Bush - The Equine Business Mentor

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