In this episode of the Find Grow Keep podcast, Karen sits down with Jason Le from JRNY Digital to talk about why purpose, values, vision and mission are not just nice words for your website. They help shape how small businesses grow, how they market themselves, who they attract, how they make decisions, and how they build teams that truly fit. 

We explore why so many businesses struggle to stand out when they try to appeal to everyone, how authentic values help connect with the right clients and employees, and why your personal story often holds the key to your business purpose. 

Jason also shares how his own family’s experience in small business shaped the work he does today, and why clarity around who you serve can make every part of your business stronger. 

In this episode, we cover: 

• Why purpose is a practical business tool, not a fluffy extra 
• How values influence brand, culture and hiring 
• Why generic messaging makes businesses easy to ignore 
• How to define what your business really stands for 
• How clarity helps small businesses grow with intention 

If you are a small business owner who wants to grow with more clarity, alignment and impact, this conversation is well worth a listen. 

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Visit https://www.amplifyhr.com.au/ for more insights and resources.  

Connect with Jason: https://www.linkedin.com/in/jason-le1/  

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