Welcome to episode 217 of Sports Management Podcast.

Today's guest is Joe Michaels – the former Director of NBC's Today Show and a veteran television production leader.

In this episode we get to look behind the scenes of sports media productions together with an 8x Emmy winner. We spoke about:

• Why sports media is a young man's business
• Giving back through teaching and mentorship
• The future of the media industry
• If AI will take jobs from the media industry
• But also how it was like broadcasting the 9/11 tragedy in New York

This and much more, in this episode with Joe Michaels.

Time stamps:

00:01 Intro 00:44 How Joe started at NBC 03:38 What a sports director actually does behind the scenes 05:16 Turning nerves into energy during live broadcasts 08:23 Inside a live sports truck 11:07 Lessons from the man who invented baseball on TV 16:10 From gaff-taped cameras to 200-camera Super Bowls 20:22 Directing "Brain Surgery Live" for National Geographic 26:34 Why sports broadcasters must understand history 38:46 The future of sports media and technology 41:29 Can AI replace directors? 46:30 What Emmy Awards really mean 52:30 Career advice 53:00 Outro

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