These days news happens in milliseconds and with the social media algorithms functioning the way they do, a negative comment can result in a disruption that can damage your public image in a very short space of time. 

This episode takes a look at the public relations strategy that effectively got two of Molly’s clients out of crises. It breaks down the three elements of the 'Social Media Checklist' and covers why you need to consider the intent of the person attacking you or your brand, the different intentions someone may have for attacking you, and whether you should delete a post or reply to it. 

You’ll learn what to consider when responding to a post like this, why you want to reply early, and why you should build your statements around key messaging. It also explains exactly how the Indestructible PR® response framework can be implemented into your response to make for an indestructible reputation.

Key Points From This Episode:

• Patreon and other platforms where Molly engages with her followers.  
• A question from one of Molly’s Patreon subscribers about what Molly does behind the scenes.
• How what Molly talks about on TikTok translates into her work.
• The definition of a social media disruption and how this is different from a crisis.
• The social media disruption checklist that Molly created for one of her clients.
• How she applied this same checklist to the disruption faced by another client.
• The three elements of the Social Media Checklist. 
• Why you need to consider the intent of the person attacking you before replying. 
• The different types of people who may attack or challenge you on social media.
• Why Molly’s belief that you should never delete anything on social media has changed.
• What to delete and what to respond to. 
• Other things to consider when responding to a post like this. 
• Why you wan

Join me on March 18 at 12pm ET for a members-only deep dive into something I’ve been itching to talk about: how credibility gets manufactured online.

We’ll examine the mechanics behind the modern self-help and influencer economy—looking at figures like Mel Robbins, Tony Robbins, Jay Shetty, Peter Attia, Rachel Hollis, and others to understand how authority gets built, amplified, and monetized.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.

Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

• https://www.youtube.com/mollymcpherson
• https://mollymcpherson.substack.com/
• https://www.tiktok.com/@mollybmcpherson
• https://www.instagram.com/molly.mcpherson/
• ...