Welcome to episode 218 of Sports Management Podcast.

Today's guest is Luis Fernando Ramirez – the CEO of National Padel League (NPL)

We spoke about:

• Juggling being CEO of NFL with commercial responsibilities for Bull Padel
• Padel's potential in the US
• Challenges and opportunities for Padel
• The importance of digital broadcast and streaming

And much more!

Time stamps:

00:00 Intro 00:42 Why Luis rebuilt the NPL from scratch 02:10 The first version of the league — what was broken 04:03 How the NPL expanded to 42 cities 06:58 The business model behind the league 08:20 How Racket360 powers streaming + scoring 11:12 Creating the NPL pyramid: juniors → amateurs → pros 14:33 The partnership with USPA 16:48 Why amateurs are the key to U.S. padel's growth 18:26 Why padel is exploding in the U.S. (data + trends) 21:17 The long-term vision — becoming the MLS of padel 24:09 The future of pro padel in America 26:40 How to build sustainable leagues 29:55 Luis' advice for young sports professionals 35:00 Outro

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