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Welcome to episode 219 of Sports Management Podcast.
Today's guest is Joe Foster - the founder of Reebok. At 90 years old, he's sharing the real origin story for the first time. From hand-made spiked shoes to billion-dollar global dominance, this is one of the greatest sports business journeys ever told.
SPONSOR:
Listeners of the Sports Management Podcast get an exclusive 20% off on SportsPro+ with the code SMPOD20. All you need to do is head to sportspro.com/membership and start exploring today.
Time stamps:
00:00 Growing up during World War II 05:45 Winning races with spiked shoes at age 8 08:08 Grandfather invents the first spiked running shoe 17:00 Walking away from the family footwear company 18:49 Building Reebok inside a collapsed brewery 25:15 Creating direct-to-athlete distribution 29:32 Naming Reebok from a dictionary 35:15 First failed attempt entering America 41:08 Runner's World five-star ratings change everything 43:31 Birth of the Reebok aerobics shoe 46:59 Why Joe exited Reebok 57:10 Turning lawsuits into brand advantages 01:05:05 Joe's 3 rules of entrepreneurship 01:09:06 Meeting celebrities & reaching global #1 01:12:19 Why he wrote his book to correct history 01:13:00 Outro
Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube
www.sportsmanagementpodcast.com
By Marcus Filipsson4.3
66 ratings
Welcome to episode 219 of Sports Management Podcast.
Today's guest is Joe Foster - the founder of Reebok. At 90 years old, he's sharing the real origin story for the first time. From hand-made spiked shoes to billion-dollar global dominance, this is one of the greatest sports business journeys ever told.
SPONSOR:
Listeners of the Sports Management Podcast get an exclusive 20% off on SportsPro+ with the code SMPOD20. All you need to do is head to sportspro.com/membership and start exploring today.
Time stamps:
00:00 Growing up during World War II 05:45 Winning races with spiked shoes at age 8 08:08 Grandfather invents the first spiked running shoe 17:00 Walking away from the family footwear company 18:49 Building Reebok inside a collapsed brewery 25:15 Creating direct-to-athlete distribution 29:32 Naming Reebok from a dictionary 35:15 First failed attempt entering America 41:08 Runner's World five-star ratings change everything 43:31 Birth of the Reebok aerobics shoe 46:59 Why Joe exited Reebok 57:10 Turning lawsuits into brand advantages 01:05:05 Joe's 3 rules of entrepreneurship 01:09:06 Meeting celebrities & reaching global #1 01:12:19 Why he wrote his book to correct history 01:13:00 Outro
Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube
www.sportsmanagementpodcast.com

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