In this episode, Karen Kirton discusses why recruitment is more of a marketing activity than a human resources function and how businesses can effectively position themselves as attractive employers. She explains how developing a strong employer brand and clearly communicating your employee value proposition (EVP) can significantly improve recruitment outcomes and reduce turnover.

In today’s episode, you will learn about:

• The importance of employer branding and how to define your workplace culture to attract the right candidates.
• How to use employee engagement data to shape your recruitment messaging and authentically represent your workplace.
• Why a strong employee value proposition (EVP) is essential, including the benefits and perks that candidates prioritize, such as flexible work arrangements and career development.
• How job ads should focus on selling the company to candidates, rather than just listing responsibilities and requirements.
• Why candidates research potential employers and how updating your LinkedIn and online presence can improve your appeal.
• The role of recruitment agencies and how to ensure you are partnering with the right one for your industry.

This episode provides actionable steps for businesses looking to market themselves effectively and attract top talent in a competitive hiring environment.

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