Ryan delves into the middle of the funnel content strategy, explaining its importance in bridging the gap between brand awareness and decision-making. He outlines effective content types, such as case studies and lead magnets, and emphasises the need for credibility and engagement. Ryan provides actionable steps for creating engaging content, nurturing leads, and measuring success, ultimately guiding listeners on how to effectively move prospects through the funnel.

Takeaways

• Credibility and consideration are key goals of this content.
• Case studies and testimonials are essential for building trust.
• Engaging content should be longer and more in-depth.
• Personalisation is crucial for targeting different audience segments.
• Actionable advice keeps prospects engaged and invested.
• Segmenting your audience improves content relevance and effectiveness.

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Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ 

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