Shop signs in Paris go back to as long as there have been shops; they were colorful, creative and often full of word play. Particularly successful signs would sometimes even give streets their names and today some of the best named streets in Paris come from old shop signs. But back in the 17th century things got out of hand and the simple shop sign went from a way of distinguishing your business to lethal street furniture…… Come with to find out more in this episode.

Find pictures on my website or instagram.

Support this show http://supporter.acast.com/panamepodcast.

Hosted on Acast. See acast.com/privacy for more information.