ChatGPT is here and is making waves globally for its ability to generate human-like written text. This episode of the Indestructible PR® Podcast delves into some of the risks and benefits of using this new platform. It provides a bit of background into what ChatGPT is, how it works, and how it’s different from other IA programs. It also explains how it can be especially useful to those in communications and public relations before providing a list of some of the many things it can be used for, including content creation, language translation, copywriting, and others. You’ll learn what to consider if you are using ChatGPT for external communications and how to harness its benefits without jeopardizing your reputation. 

Key Points From This Episode:

• An introduction to what ChatGPT is and how it works.
• What makes ChatGPT different from other IA programs. 
• The limitations of ChatGPT.
• How it can be useful to you in terms of communications and public relations. 
• A list of the many things you can use it for including responding to customer inquiries, content creation, language translation, etc.
• How this can be used by students to cheat and evade plagiarism. 
• What to consider if you are using Chat GPT for external communications.
• The Indestructible PR® tip for the day regarding your reputation and ChatGPT. 

Links Mentioned in Today’s Episode:

ChatGPT

Molly McPherson 

Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis

Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book Listen and Subscribe on Apple Podcasts

Molly McPherson on Patreon

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.

Follow Molly → @MollyMcPherson
Subscribe to PR Breakdown on Substack → prbreakdown.media
Click here to subscribe to Molly's live events.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.

Follow & Connect with Molly:

• https://www.youtube.com/mollymcpherson
• ...