In this episode of the WP Tavern Jukebox podcast, the conversation focused on agency growth, lessons from rtCamp’s journey, and the changing agency landscape due to AI. We discussed the importance of hiring complementary skill sets when starting an agency, and the necessity to niche down for success in 2026, rather than being a generalist WordPress agency. The discussion explored rtCamp’s bold commitment to integrating AI throughout their business operations to improve efficiency and reduce costs, and how this positions them for future growth while transforming traditional agency roles and services.