“an event of extreme importance” [SIGN]  What do two energetic and passionate Sherlock Holmes fans do when they're sparked by a new Sherlock Holmes manifestation? Why, they establish a major event! That's exactly what Heather Holloway and Crystal Noll did, after discovering they each enjoyed Sherlock Holmes, albeit from two very different origins. Throw in the Canon, the BBC, Waffle House, and ground central for fan conventions, and you've got 221B Con. As you'll hear, Heather and Crystal went about things all wrong. But they were successful beyond their wildest imagination, and now 221B Con is in its seventh year. Listen to how this fascinating and multifaceted event came together and what you can expect if you attend the next 221B Con in Atlanta from April 5-7, 2019. We also have another installment of "As We Go to Press" with Mattias Boström, co-editor of the Sherlock Holmes and Conan Doyle in the Newspapers series. We've received some listener voicemail, and of course we've got the latest Canonical Couplet. See if you can figure out the story we're referring to, and you might win a prize. It's much easier than the last episode.   Information on sponsors, links, and notes available below. Please do consider becoming a . Your support helps us to ensure we can keep doing what we do, covering file hosting costs, production, and this year, transcription services.     Sponsors We're proud to feature as our lead sponsor. They've been with us for nearly the entire run. Please visit their site and let them know you found them via I Hear of Sherlock Everywhere.   Would you care to become a sponsor? We'd love to include you in the show. Please get in touch with us at [email protected]   Links This episode: ihose.co/ihose163 221B Con (website) 221B Con social media: Facebook, Twitter, Instagram Episode 54: How to Think Like Sherlock Holmes Episode 91: The Confidence Game The Serpentine Muse Talk About Sherlock Many more links, articles and images are available in our Flipboard magazine at ihose.co/flipsherlock as well as through our accounts on Facebook, Instagram, and Twitter.   Please subscribe on the podcast provider of your choosing: Apple Podcasts, Google Podcasts, RadioPublic, Soundcloud, Stitcher, iHeartRadio or Spreaker — or perhaps another we haven't listed here — and be kind enough to leave a rating and review for the show. And please tell a friend about us, in any fashion you feel comfortable.   Your thoughts on the show? Leave a comment below, send us an email (comment AT ihearofsherlock DOT com), call us at (774) 221-READ (7323).   Transcript We're still looking for your help to reach our goal of $100 per episode level on Patreon (we're currently at $86 per episode!). That will allow us to fund transcripts of every episode. But we do need you to pitch in — please consider supporting us via Patreon or PayPal for any amount to make this process sustainable!     --