School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

In the final part of their series on consistency and creativity, Brad and Scully explore the Head's role as the ultimate brand custodian. They explain why brand leadership cannot be delegated, how micro-moments influence perception and why modelling behaviours is essential to embedding culture and identity. The duo also discuss how every staff member, student and alumni contributes to the brand and share practical ways for Heads to empower their teams, close alignment gaps and ensure the school's values are lived out every day. Get in touch at [email protected]