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In this episode:

In this episode, we discuss how to transform your sales approach from a forceful process to a conversation that is helpful and customer-centric. 

By focusing on building relationships and understanding the needs and desires of prospects, sales can become a more natural and enjoyable process. 

We also cover the importance of maintaining a customer-focused mindset and providing value to customers even after the sale is made. 

To transform your sales approach, consider leading with aspirations, being authentic, and shifting your focus to problem-solving rather than making a sale. 

By embracing these principles, you can build trust and loyalty with your customers and grow your business.

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No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.