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What if the next 12 weeks were your entire year? In this conversation with Brian Moran, co-author of The 12-Week Year, we rethink traditional goal-setting and learn how to compress focus, build urgency, and execute with precision. Instead of drifting through long timelines, this method forces clarity, accountability, and momentum—proving that less time can actually create better results.

3 Takeaways:

• Annual goals invite delay; 12-week goals demand action and reveal what truly matters.
• Weekly execution and scoring expose the real issue—follow-through, not strategy.
• Success comes from fewer, higher-impact goals paired with consistent review and belief-driven action.

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