School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

Hiring a marketing professional isn't like hiring a teacher, it requires a different approach. Brad and Scully outline 10 key questions every Head should ask before making a decision. They explain why defining success first matters, how to spot true experience and why strong marketers acknowledge their limits. The duo also reveals how facing failure, the ability to explain and planning systematic approaches to tasks are signs of true expertise.

Link to Article:

• Hiring with confidence: Ten questions for spotting expertise – Term 3, 2024

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