School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

Brad is joined by US education marketing strategist and Founder of Caylor Solutions, Bart Caylor, to explore how rapid AI advances are reshaping school communication and leadership. With tools like OpenAI's Sora 2 creating lifelike videos in seconds, the discussion dives into what this means for authenticity, brand risk and crisis readiness. Brad and Bart explore the dangers of 'work slop', how AI-generated noise dilutes brand trust, and explain why Heads must become AI-literate, lead with human purpose and set guardrails to protect their school's brand in a synthetic world.

Episode links:

• Caylor Solutions
• OpenAI's Sora 2: AI Video Magic Meets Copyright Chaos – Mike Kaput – Marketing AI Institute
• Sora 2 System Card – OpenAI
• Sora 2 Blog – Sam Altman
• OpenAI launch of video app Sora plagued by violent and racist images: 'The guardrails are not real' – The Guardian
• AI-Generated "Workslop" Is Destroying Productivity – Harvard Business Review

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