Selling is a game of failure and rejection, but that doesn’t mean there is nothing you can do to step up your game. In fact, it might take just five minutes off of your day to grow your sales through short bursts of proactive action. This is what sales coach and bestselling author, Alex Goldfayn teaches us in his book, ­5-Minute Selling, which he talks about in this interview with Paul Higgins. We have grown used to doing sales reactively. We tend to only reach out to our clients and prospects when there is something wrong. It’s time we break out of that reactive pattern and take control of the sales conversation through these simple yet brilliantly effective hacks.