This week Paul and Mike talk about three news stories and happenings in the world of artificial intelligence, and they break down their importance to marketers. In a word (or two): buckle up.

Well-known marketer Neil Patel recently revealed the results of Google’s latest algorithm updates on sites he owns that have AI-generated copy—and the results weren’t pretty. Patel disclosed that he has “100 experimental sites that use AI-written content.” He claims the sites are simply to figure out how Google perceives AI-written content, not to “game” the algorithm. Regardless of the motivation, he sure found out.

Next, Boston Consulting Group, BCG, recently released its guidelines for how companies should approach AI based on its Responsible AI Leader Blueprint. BCG defines responsible AI as “developing and operating artificial intelligence systems that align with organizational values and widely accepted standards of right and wrong while achieving transformative business impact.

And finally, earlier this year, the Partnership on AI did work on better understanding how AI will change the local news landscape by talking to 9 different experts in the space, including prominent media outlets and technologists. The Partnership on AI is a major nonprofit that was founded by Amazon, Facebook, Google, DeepMind, Microsoft, and IBM to research and share best practices around the development and deployment of artificial intelligence.

Listen to the conversation.