→ Learn more about Greenwood Gearhart

What does it take to build a Law Firm where people actually love and care about each other?
Most people think of law firms as cutthroat, high-pressure places but Joseph Reece has built something different. As co-founder of RMP Attorneys at Law, Joe shares how faith, integrity, and a “no jerk” culture have shaped one of the most successful firms in Arkansas. From humble beginnings in Ozone, Arkansas, to leading a 40+ attorney practice with offices across the state, Joe’s journey is about persistence, people, and building a business that lasts.

Summary

Joe reflects on his small-town upbringing, the influence of hard working parents, and the encouragement that set him on the path to law school. He shares how his career began with mentors, and how those early relationships provided the foundation for RMP’s growth.

Unlike many firms built on rigid strategic plans, RMP grew out of necessity: filling roles and expanding practice areas to meet client demand. From estate planning and tax law to litigation and business transactions, Joe explains how “meeting needs with excellence” fueled steady expansion into Bentonville, Jonesboro, Little Rock, and beyond.

At the heart of RMP is a culture built on sacrifice, generosity, and care. Joe describes the firm’s “no jerk rule,” the importance of recruiting people of integrity, and why clients buy more than expertise; they buy wisdom. Looking ahead, he discusses technology’s role, including AI’s potential to transform efficiency, while emphasizing that wisdom and care can’t be replaced.

Highlights

00:00 Joe’s origin

18:00 Founding RMP

32:00 Building healthy culture

57:00 Expansion

70:00 The future of law + A.I.

Key Takeaways

1. Growth follows need – RMP didn’t scale from a master plan, it grew by solving problems and meeting client demand.
2. Culture drives cohesion – Excellence, generosity, and care are at the core of attracting and retaining top talent.
3. Wisdom matters most – Clients don’t just buy legal services, they invest in the wisdom and integrity of their attorneys.

Follow us on LinkedIn NWA Founders

Follow us on Instagram @NWAFounders

Follow us on YouTube NWA Founders

For guest suggestions or inquiries [email protected]

NWA Founders is a voice for Founders, Owners, and Builders driving growth in Northwest Arkansas, and is hosted by Cameron Clark and Nick Beyer.