In this special episode, Friederike von Waldenfels, the CEO of Forestrock and Founder of SustainNOW, discusses the concept of Green Retail during her keynote at the SCORE! – Swiss Conference for Retail and E-Commerce. In her speech, she highlights the growing importance of sustainability in retail and why she believes Green Retail is both an opportunity and a necessity.

Here are the three reasons why Friederike believes Green Retail works:

1. Green Retail is like the Digital Revolution 20 years ago: Just as digital transformation radically changed the retail landscape, sustainability is poised to be the next major shift. Retailers who adapt to the green revolution will be well-positioned for the future.

2. Green Retail is an Opportunity to Build the Amazon, Zalando, and Alibaba of Sustainability: She envisions the possibility of creating major global players in the green retail sector—companies like Amazon or Alibaba, but focused on sustainability and environmentally conscious products.

3. Green Retail is About Being Ready for the Next Generations: As the younger generations are increasingly conscious about sustainability, having a green business model will appeal to these environmentally aware consumers and future-proof a brand for long-term success.

Friederike's speech emphasizes the importance of embracing green retail not only for environmental impact but also as a business opportunity that could redefine the future of commerce.