Ryan dives deep into the bottom of the funnel, the final stage in the buying journey. He discusses the importance of creating effective content that addresses objections, the significance of landing pages, and the need for segmentation and targeted messaging. Ryan emphasises the necessity of clear calls to action, the role of A/B testing, and the importance of measuring success to optimise conversion rates. He also shares examples from leading B2B SaaS brands and concludes with strategies for creating a full-funnel flow to drive leads and conversions.

Takeaways

• Content should focus on overcoming objections and creating urgency.
• Landing pages are the main asset at the bottom of the funnel.
• Segmentation is crucial for effective landing pages.
• A/B testing is necessary for optimising landing pages.
• Pricing pages must be straightforward and effective.
• Urgency and limited-time offers can drive conversions.

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Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ 

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