What if your athlete didn’t wait until college to build her NIL,  but arrived on campus already prepared, confident, and visible? In this episode of the NXTVB Podcast, Susan sits down with Rebecca Martinez, former collegiate volleyball player, strength and conditioning coach, and social media strategist working directly with elite volleyball athletes in the NIL space.

Together, they break down what NIL really looks like behind the scenes — not the highlight reels you see online, but the mindset, strategy, and consistency that actually create opportunity. This conversation is a must-listen for athletes and parents who want to understand how social media, personal brand, and confidence intersect with recruiting, college athletics, and long-term success.

Chapters

00:00 – Why this NIL conversation matters

02:00 – Rebecca’s volleyball and NIL journey

04:30 – What NIL actually is (and what it’s not)

07:00 – Why athletes shouldn’t wait until college to think about NIL

10:00 – Common social media mistakes athletes make

13:00 – Why follower count doesn’t equal opportunity

16:00 – Storytelling, voiceovers, and building real connection

19:30 – What brands actually look for in NIL partnerships

22:30 – Why local brands are a great starting point

25:00 – Confidence, fear, and showing up before you feel ready

28:00 – Being seen vs being marketable

31:00 – How NIL can benefit both the athlete and the program

34:00 – Final advice for athletes and parents navigating NIL

To learn more about working with Rebecca to build your athlete's following organically 👇🏼

EMAIL [email protected]

Follow:

Rebecca on Instagram @rebeccaamartinez

Gigi Artiles on Instagram @gigi.artiles

Join Susan for a monthly recruiting lesson January-June inside the Volleyball Recruiting School! Become a subscriber here. Or register for January's class all about highlight film here!

Click here for a discount on our go-to, and the hands-down best and most affordable Recruiting Tool + Software we recommend every baller has to increase her efficiency in all that she does 👉🏼 PRODUCTIVE RECRUIT

Want to support your baller in getting her process started and have an experienced volleyball recruiting advisor walk her through it? Enroll in RECRUIT READY: LAUNCH 🚀

Need help getting unstuck in the recruiting process? Apply for a RECRUITING INTENSIVE.

Connect with Susan:
Check out the website: www.nxtvb.com
Follow on Instagram: @hey.susank

P.S. If you’re an athlete with big goals, a parent who wants to support the journey, or a coach who cares deeply about your players, this podcast was made for you. Hit subscribe and come grow with us.