In this episode, Karen Kirton challenges the traditional view of recruitment as an HR function and explains why effective hiring is more aligned with marketing strategies than administrative HR processes. She breaks down the recruitment process into key marketing steps, showing how attracting the right candidates requires strategic branding, messaging, and positioning—just like selling a product or service.

In today’s episode, you will learn about:

• The difference between recruitment and HR, and why hiring requires a marketing mindset rather than just an administrative process.
• Four key marketing stages in recruitment:
  1. Creating the offer – Clearly defining the role and crafting an attractive employee value proposition.
  2. Research and testing – Understanding the employer brand and what makes the company stand out to potential candidates.
  3. Advertising the role – Strategically choosing the right channels and crafting compelling job ads that engage top talent.
  4. Selling the opportunity – Conducting interviews as a two-way process where the company is also showcasing why it’s a great place to work.
• How to differentiate job postings in a competitive market, ensuring they don’t get lost among hundreds of similar ads.
• Why understanding a candidate’s motivations is essential for long-term retention and ensuring a good fit for both parties.
• How structured interviews and pre-hire testing can improve hiring outcomes while keeping the candidate experience engaging.
• The importance of a clear, market-based salary strategy that avoids perpetuating pay gaps and ensures fair compensation.

This episode provides practical insights for business owners and hiring managers looking to improve recruitment success by applying marketing strategies, ensuring they attract and retain the right talent in an increasingly competitive job market.

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