Deanna Russo has been on a mission to keep the story of her sister alive after losing her to a drunk driving accident. Through her own physical challenges and the emotional toll of her sister's absence, somewhere along the way LinkedIn would enter into her transformational story!

"I crashed into LinkedIn in 2018!"

Deanna Russo shares her personal story of loss and resilience, starting with the tragic death of her sister in a drunk driving accident. She discusses the impact of the accident on her life and how it led her to become an advocate for drunk driving awareness. Deanna also opens up about her own experience with a car accident and subsequent lung cancer diagnosis, highlighting the importance of early detection and the power of positive thinking.

In the second half of the interview, Deanna dives into the world of LinkedIn and explains why it is a powerful platform for networking and professional growth. She discusses the misconceptions about LinkedIn and shares her strategies for creating engaging content and building meaningful connections. Deanna emphasizes the importance of storytelling on LinkedIn and how it can help individuals and businesses stand out in a crowded digital landscape.

EPISODE AT A GLANCE

- "If someone hears something in my story that they can relate to, I can change their mindset."

- "LinkedIn has the sanest of people. The crazy people don't seem to hang out as much."

- "LinkedIn is a professional networking platform, but it's not just a bunch of CEOs and suits."

- "LinkedIn allows you to tell stories and have meaningful conversations with others."

LINKS & RESOURCESMENTIONED IN THE EPISODE

FOLLOW YOUR HOST, KEVIN LOWE, ON LinkedIn

FOLLOW GUEST, DEANNA RUSSO ON LinkedIn

VISIT DEANNA'S WEBSITE: LeverageUpLLC.com

BE IN THE KNOW!CLICK HERE to Get on The OFFICIAL Email List for the Podcast!

TODAY'S AWESOME GUESTDEANNA RUSSO

Deanna Russo is a LinkedIn expert and the founder of Leverage Up LLC. She helps individuals and businesses leverage the power of LinkedIn to grow their networks, increase visibility, and achieve their goals.

Hey, it's Kevin!

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