In this episode, Karen Kirton explores shadow values—the hidden cultural norms and behaviors that exist within an organization, whether positive or negative. While company values may be officially documented, shadow values are what truly shape workplace culture, and failing to recognize them can lead to misalignment, disengagement, and even unethical behavior.

In today’s episode, you will learn about:

• What shadow values are and how they exist beneath the surface of stated company values.
• Examples of negative shadow values, including corporate scandals like Sony Music and Volkswagen, where internal behaviors contradicted their publicly stated values.
• Why positive shadow values are a missed opportunity if they aren’t identified and leveraged in employer branding and company culture.
• How to uncover shadow values by engaging employees through: 
  • Focus groups that explore real workplace experiences.
  • Anonymous surveys that assess how well the company lives up to its values.
  • Discussions on psychological safety to encourage open and honest feedback.
• How to address negative shadow values, ensuring leadership sets the right example, takes action against toxic behaviors, and clearly communicates expectations.
• How to amplify positive shadow values, embedding them into company messaging, recruitment efforts, and internal communications to strengthen workplace culture.
• Why company values should be revisited regularly, especially after major organizational changes, to ensure they still reflect the lived experience of employees.

This episode provides practical steps for business leaders looking to uncover hidden cultural influences, align behaviors with stated values, and create a more authentic, engaged workplace.

Does your organisation have shadow values? 

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We’d love your feedback on this series, just head on over to amplifyhr.com.au or connect with Karen on LinkedIn! 

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