In this solo episode I talk about what information people typically share with clients in proposals and email follow-ups that drive results and why that matters to your client.

I introduce the proven model that allows you to ensure you're recording all of the right details from your meetings and then enables you to follow up successfully. 

If you're looking to improve how you help clients make decisions and create a process for creating effective follow-up emails, then learn in this episode how the Concise Business Case can help.