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In this episode:

Do you hate selling, or are you just not confident that your product/service is the solution your potential customer is looking for? You see, attracting high-quality leads is easier once you understand this concept in marketing.

Join me as I share how to identify the number one problem that the customer wants to solve. We'll dive into the dark roots of your customers' sleepless nights to get crystal clear clarity on their concerns and use that information to provide transformation in their life.

Top reasons to listen to the entire episode:

1. You'll hear how to meet the potential customers where they are.
2. Learn to have a competitive advantage.
3. Find out how to create messaging that cuts right through the noise of your competitors. 

Full Show Notes Here!

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No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.