She addresses the common pitfalls in public health communication, such as headlines that claim "hearing aids can slow cognitive decline by 48%," which can oversimplify complex epidemiological data and mislead patients about their personal risk and the benefits of hearing aids.

Dr. Blustein revisits the fundamentals of epidemiological risk, explaining how population-level findings can differ from individual outcomes. She also explores the concept of "prevention" and how terms like this, while technically accurate, need to be handled carefully in conversations with patients. Through interactive discussions and real-world examples, this presentation provides invaluable guidance on crafting messages that are not only accurate but also ethical and patient-centered.

Whether you’re a healthcare professional or someone interested in the science of hearing and cognitive health, this session offers a fresh perspective on communicating research findings responsibly. Dr. Blustein’s insights will help ensure that patients receive the information they need to make informed decisions about their hearing and overall well-being.

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