School Marketing Journal with Brad Entwistle and Belinda McCubbin

Most schools have a mission statement. Some use it as a reference point for decisions and others treat it as a familiar phrase that sits in the background.

In this episode, Brad and Bel explore what happens when a mission becomes a practical leadership tool and the importance of having a directional mission. The duo discusses how direction shapes priorities, messages and resourcing. If it's decorative, it tends to appear in documents but rarely changes behaviour or drives decision-making. Part 1 sets up the key tests you can use to assess whether your mission is genuinely guiding strategy across your school.

Episode Links:

• Reflection and Leadership Guide: Mission Alignment

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