Richard Koch is an entrepreneur, investor and author of over 20 books including The 80/20 Principle which has become a business classic, being named by GQ as one of the top 25 business books of all time. On this episode Richard discusses his most recent book, Unreasonable Success and How to Achieve It and charts a map of success, identifying the nine key attitudes and strategies that can propel anyone to new heights of accomplishment. Now it’s time to embark on your journey to unreasonable success!

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