School Marketing Journal with Brad Entwistle and Dr Mark Merry In this special Deep Dive, Brad sits down with Dr Mark Merry, long-serving Principal of Yarra Valley Grammar and former National Chair of the Association of Heads of Independent Schools Australia (AHISA), for a conversation about leading a school through scrutiny, crisis, criticism and change. The duo explore why authority is earned through relationships and how culture is shaped in the small everyday moments. Mark also shares a grounded approach to media and reputational pressure including why staying silent can backfire, how to front issues without becoming defensive, and what it looks like to hold the narrative when emotions are high and information is moving fast.

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