Adam shares tips for embracing showrooming to compete with online retailers.

Showrooming is not your worst enemy

If you’re a brick-and-mortar retailer, it’s likely that showrooming is becoming a big, if not the biggest. Every day, you open your doors to customers who just want to check out the merchandise in real life before ordering from a virtual retailer.

And since you may not be able to compete on price and convenience with online retail giants like Amazon, Overstock, and many others, what can you do about this?

“…when they drop the ball on personal customer service, that is when they truly do become Amazon’s showroom.” -Adam Toporek

Showrooming is not the end, and it doesn’t have to be a bad thing! When customers physically come to you, they are looking for an experience they can’t get online. This can present many new opportunities, but many retailers are dropping the ball.

Today, Adam shares a personal story about showrooming, and how the experience begged him to complete his purchase with the competitor online. Are you wasting time and effort on would-be showroomers, or are you using that real-life power to win them over? Listen in for tips you can use today!

Related Content

• 360Connext® post, Losing Customers to Showrooming?
• Customers That Stick® post, 7 Cool Technologies and Takeaways from Future Stores
• Episode 222: Episode 030: Convenience, AT&T’s Diane Magers, and Department Stores
• Episode 137: Culture and Customer Service
• We're on C-Suite Radio! Check it out for more great podcasts

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