For 30 years Bob Burg helped companies, sales leaders and their teams to more effectively communicate their value, sell at higher prices with less resistance and grow their businesses.

He's best known for his Wall Street Journal and Business Week bestseller, the Go-Giver, which he coauthored with John David Mann. It's been translated into 28 languages. Across the four books in the Go-Giver series they've reached nearly 2 million copies.

Bob is an advocate, supporter, and defender of the free enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.

We had an excellent discussion about influence and human nature. Bob is a legend and you're about to understand why.