Bettina Hein is onto her third game-changing business – remaking what we know of the web into its newer version, a decentralized 3.0 version where we own and control our own data. CEO and founder of HelloYellow, and SVOX and Pixability before, Bettina shares her excitement at the promise of blockchain technologies allowing us to secure and validate our online identities in this brave new world. We also talk fundraising, how to overcome venture capital resistance to funding female founders, and balancing innovation with young kids.