Wings of Inspired Business

Caitlin Copple and Holly Conti are the co-owners of Full Swing Public Relations, a fast-growing agency helping underrecognized leaders positively impact the world as entrepreneurs, authors, speakers and political candidates. Caitlin founded Full Swing in 2019, brought Holly in as Head of Digital Marketing, and together they’ve grown into a 7-figure company, with clients featured in Fast Company, Inc. Forbes, New York Times, Washington Post, Cosmopolitan, PopSugar, CNN, and many others. They’ve helped clients launch multi-six-figure courses and memberships, earn six-figure book deals,10x their email lists, and 100x their social following.

🔑Key Takeaways🔑

📌 💡 Why Long-Term Thinking Beats Quick Wins: How to focus on long-term relationship building with media partners, and understanding what journalists are looking for and how to best approach them.

💪 🚀 How to Bolster Earned Media: Learn how to make your brand story and solution relevant to journalists and the news agenda, a why a "soft pitch" strategy and crafting strong, problem-solving stories tailored for journalists always wins the day. 

🤖 🤝 AI vs. Humans: AI can boost efficiency in research and content creation but there is no replacement for authentic human connection in securing impactful media placements. Plus, the need for more transparency and diversity in AI models.

👩‍🔬 🌱 Balancing Entrepreneurship with Motherhood: How it’s possible to find leverage in your business to be both a good mom and a successful business owner, and why its vital that women support each other.

Plus, hear the story of how Full Swing PR lead the impactful “My Village” campaign during the COVID-19 pandemic.

🎙️Subscribe to Wings and get the full Show Notes at https://bit.ly/Wings904

More about Caitlin and Holly at Full Swing PR

Get Full Swing PR Freebies

Download the 1-page PR Plan 

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Ruchi Pinniger is the Founder and CEO of Watch Her Prosper®, helping small business owners and entrepreneurs master their finances and business growth. With a holistic approach, Ruchi provides financial guidance, bookkeeping, and tax-time readiness, as well as focusing on heightening her clients’ prosperity mindset. Ruchi connects the business to the person, helping her clients break free from shame and guilt surrounding wealth and see huge results in their profitability and economic growth. She is an Executive Board member for Savvy Ladies, an organization that helps women improve their financial literacy and take control of their money.

🔑Key Takeaways🔑

⚰️ 💰 Death and Money: Find out why 61% of people would rather talk about death.

💸 ✨ Financial Therapy: Why prosperity is driven by well-being, spirituality and relationships (including how you relate to money) and why money is in the mind.

🧠 ❤️The RIR Method: Learn how to Recognize, Interrupt, Reframe to transform limiting beliefs and language around money.

🚀 💡 The Power of Visualization: Clear goals are key, so understand what you truly want. Try this exercise: spend some quiet time reflecting on your future desires, then write a letter to a loved one as if you’ve already achieved your aspirations.

👩‍🔬 🤟 Know Your Value: Overcome the temptation to underprice and over-deliver by understanding the true differentiated value you provide your customers. 

🌱📈 Investing Not Spending: The vital mindset shifts to understand that hiring is an investment in business growth not simply an expense, and why freeing up your time for high-value tasks can lead to substantial long-term benefits.

🎙️Subscribe to Wings and get the full Show Notes at https://bit.ly/Wings903

🎯More about Ruchi at https://www.watchherprosper.com/

Get Ruchi’s free Redefining Prosperity workbook

Jenna Capozzi is the founder of Elev8pwr, a coaching and consultancy company focused on empowering women in business to new heights of impactful leadership and success. Jenna brings more than 30 years of C-level executive experience, having led innovative projects for global brands such as Samsung, Target, and BMW, and produced notable films and TV shows. Transitioning from the spotlight of Hollywood and the world of advertising to empowering the next generation of leaders, she leverages her extensive background to guide individuals towards impactful leadership and nurture them to achieve their goals with confidence and clarity.

🔑Key Takeaways🔑

🚀🔥 Massive Action Beats Perfection: "Don't think, just do" and focus on who you’re helping rather than how perfectly you’re doing it. 

🤝 🌱 Collaboration Over Competition: Why women must support one another to lift each other up, and why diverse perspectives make us all better and improve businesses.

👩‍🔬🏳️‍🌈 Facing and Overcoming Bias: How to overcome unconscious bias in all aspects of growing your business, including fundraising venture capital. 

🧠 ✨Setting Boundaries and Mindset: How to overcome imposter syndrome and your inner bully voice, gain confidence, and stand up powerfully to undermining remarks.

🎙️Subscribe to Wings and get the full Show Notes at https://bit.ly/Wings902

More about Jenna at Jenna Capozzi

Download Jenna’s free workbook at Lead With Jenna

Molly McGrath is the Founder and CEO of Hiring & Empowering Solutions and the author of Amazon's top-#1 Best Seller: 'Fix My Boss: The Simple Plan to Cultivate Respect, Risk Courageous Conversations, and Increase the Bottom Line'. Molly has coached, consulted, and directed presidents and founders of national organizations and over 4,500 law firms in executive-level leadership, continuous improvement, and team empowerment initiatives to infiltrate new markets, leverage partner ecosystems, and produce profitability. Her podcast, 'Hire and Empower,' is recognized as a Top 10% National Podcast.

🔑Key Takeaways🔑

🔄📈Move Fast: Focus on a speedy and transparent recruitment process because “time kills all deals”, so have an initial 10-minute conversation and learn what your potential recruit needs in salary to make a move right away.

✨🤎Focus on Culture and Values: Why job ads are more effective at finding the best and right people when they’re not just about job tasks, results and qualifications.

🔥 🧠 Leadership and Self-Awareness: Why it’s important to align hiring to strategic longer-term needs not just immediate pain points, and focus on understanding existing strengths and weaknesses on your team to focus resources where you need them most.

🤝 🎯 Effective Onboarding Processes: It’s not enough to hire. Make sure you have a structured, measurable, and engaging onboarding process with the "teach, show, do, go grow" model ensures readiness and growth.

🎙️Subscribe to Wings and get the full Show Notes at https://bit.ly/Wings901

More about Molly at https://hiringandempowering.com

Dr. Jeanine Staples-Dixon is the CEO and Founder of coaching company Literacy for Life and a Professor of Literacy and Language, African American Studies, and Women’s, Gender, and Sexuality Studies at the Pennsylvania State University. She focuses on dismantling supremacist patriarchies through research, teaching, and coaching. Jeanine recently started The Supreme Love Project movement to support marginalized people, mainly women and people of color, to heal the relational and social terrors in their souls and launch revolutions in their lives.

🔑Key Takeaways🔑

👩‍🔬 🤟 Embracing Full Personhood: How to move beyond the binary expression of masculine and feminine energies to integrate fractured aspects of ourselves to move from performative to personhood, reduce exhaustion and increase agility and connectedness.

🏳️‍🌈🤎 Challenging Patriarchal Values: How to overcome societal conditioning and subconscious programming to unleash your full potential, and how to create supportive communities and break free from competitive and hierarchical socialization.

❤️ 🚀Balancing Strength and Softness: Why Vice President Kamala Harris is an ideal role model for women in how to authentically step into the biggest version of ourselves as leaders, blending strategic, driven masculine energy with nurturing, intuitive feminine energy, and why this balance not only promotes personal success but can also lead to transformative business practices with positive social and environmental impacts.

🧠✨Evolving from Performativity to Authenticity: How to overcome patriarchal indoctrination and subconscious programming to break free from performative roles to fully embodied authentic personhood for sustained energy and accomplishment.

🎙️Subscribe to Wings and get the full Show Notes at https://bit.ly/Wings900

More about Jeanine at The Supreme Love Project

https://thesupremeloveproject.com/

Nancy Lyons is the CEO and co-founder of Clockwork and an outspoken advocate for making workplaces more inclusive, flexible, and adaptable. Nancy says no one does great work if they’re worried or if they can’t bring their whole self to work, and her consultancy focuses on transforming businesses and business leadership through experience design, technology for change enablement, and creating workplace cultures that support human complexities, nuances and intricacies. She’s also the author of the interactive Project Management: Pixels, People, and Process, A Human-Centered Approach to Producing Digital Products, and Work Like a Boss: A Kick-in-the-Pants Guide to Finding (and Using) your Power at Work.

🔑Key Takeaways🔑

🚀 🤟Intrapreneurs Over Hierarchy: Why traditional corporate hierarchies are becoming obsolete as technology democratizes workplaces, and how to bring entrepreneurial thinking into organizations to inspire creativity and innovation. 

❤️ 🌈 Cultural Values in the Workplace: Learn how to operationalize values like innovation and inclusion in day-to-day work, and why values must be visible in actions and how they contribute to a thriving corporate culture.

👩‍💼 🤝 Women Leading the Future: The under-appreciated yet vital qualities women bring to leadership roles, and why qualities like empathy, creativity, and relationship-building become essential with AI taking over repetitive tasks.

🌐🤎Prioritizing DEI Initiatives: While some companies pull back on DEI efforts, diversity and inclusion are proven to assure business growth and innovation.

✨💡 Creating an Empathetic Culture of Trust: Why engaging in respectful dialogues and understanding diverse perspectives is critical to defuse conflicts and elevate conversations and effective collaboration through curiosity and active listening.

🎙️Subscribe to Wings and get the full Show Notes at https://bit.ly/Wings899

More about Nancy at Clockwork

Get Nancy’s latest book, Work Like a Boss

Aurora Winter, serial entrepreneur and founder of Same Page Publishing, combines the best of Silicon Valley with the best of Hollywood to help entrepreneurs and thought leaders grow their businesses with memorable messages and best-selling books for multiple streams of income and impact. Aurora is author of several award-winning fiction and non-fiction books, including "Turn Words Into Wealth: Blueprint for Your Business, Brand, and Book," and “Magic, Mystery, and the Multiverse.” She’s also the founder of several other businesses including the charter boat company Pacific Quest Yacht Sales, the film production company Random Harvest Productions, and Grief Coach Academy.

🔑Key Takeaways🔑

🧠 💡The Neuroscience of Communication: Learn the “Spoken Author” structure to craft is messages that resonate with your audience, starting with the “croc brain” for attention, the midbrain for social proof, and the neocortex for your core message.

💰 📈 Million Dollar Messages: The surprising 27X value of a great story and how to use approaches like “Myth Busting” and the “Hero’s Journey” to find ways to resonate and establish rapport with customers and investors.

📖 📝 The Book Inside You: Learn how your story, mission and expertise can easily manifest in a best-selling book that grows your business and impact.   

🛠️🔥Leveraging Artificial Intelligence: Why AI is a powerful assistant and can help you understand your audience, but can never replace the unique essence of human creativity and lived experience that makes for truly great storytelling.

🚀✨ Growing Resilience and Adaptability: How to master the most effective entrepreneurial mindset for your success.

🎙️Subscribe to Wings and get the full Show Notes at https://bit.ly/Wings898

More about Aurora Winter at https://www.aurorawinter.com/ and if you'd like help creating, publishing, and promoting your book, visit www.SamePagePublishing.com and get your gift Thought Leader starter library. You can also book a free consult at https://bookcall.biz

Miren Oca is the founder and CEO of the Ocaquatics Swim School. Thirty years ago, Miren started teaching swimming lessons in backyard pools as a way to provide for her small but growing family. Over the last three decades she’s grown her B Corp business to five state-of-the-art environmentally sustainable locations, delivering 6,500 lessons a week, with 3 million children taught to swim by Miren and her team so far. Miren is also a pioneer in innovating employee ownership, with an Employee Ownership Trust that builds wealth for her community as the business grows.

🔑Key Takeaways🔑

🤝 📈 Employee Ownership Mindset: Learn how an Employee Ownership Trust (EOT) provides a sustainable, equitable business model that incentivizes success and creates wealth by providing team members, now co-owners, a share in the profits. 

🌱 ✨Sustainable Practices: How Ocaquatics has become a beacon of environmental responsibility. From using pool covers to reduce evaporation to implementing UV sanitation and LED lighting, Miren shows how businesses can reduce their environmental footprint efficiently.

🚀 🌎 Certified B Corporation: How to leverage B Corp status for triple bottom line success to lift people, the planet, and profit. Learn how this certification not only improved their staff retention and customer satisfaction but also aligned with their mission of social and environmental responsibility.

🎙️Subscribe to Wings and get the full Show Notes at https://bit.ly/Wings897

Caroline Goodner is the co-founder and CEO of OrganiCare, a leader in transforming feminine healthcare by making highly effective, natural products that are science-backed and available over the counter through national retailers under the brand FemiClear. OrganiCare is the 4th company Caroline has led, 3 of which she founded. Her career has focused on making disruptive advances in science, health and wellness that are understandable and accessible to consumers.

👩‍🔬 🛠️ Overcoming Knowledge Gaps: Why women’s health products addressing common issues like vaginosis, UTIs and genital herpes struggle to land advertising up against Instagram, TikTok and Google algorithms that misclassify them as sexual content.

💰 📈 FemTech Fundraising Challenges: Despite addressing a massive market of more than half the world’s population, female health founders innovating solutions critical to women’s health still struggle to raise funding. 

📝✨Educating Women about their Bodies: Why most women don’t know that heart attack symptoms are different for them than men, and lack access to science-backed data on women’s health, plus what can be done to fill knowledge gaps and provide effective solutions.

🤝 🌱Mentorship is Vital: Why women entrepreneurs need supportive networks to combat isolation, boost confidence and resilience, and gain valuable business insights.

🚀 🎉 Preparing for Exit: The emotional roller-coaster of selling your business and how to prepare with intention.

🎙️Subscribe to Wings and get the full Show Notes at https://bit.ly/Wings886

More about Caroline at OrganiCare

https://www.organicare.com/ 

Get a discount on FemiClear and use discount code is PODCAST25https://femiclear.com/

Danielle Hayden is a reformed corporate CFO (chief financial officer) who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. After spending 10+ years in the boardroom as a corporate finance officer, Danielle is now in her sweet spot as the CEO of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education. She is the author of the Profit Planner book series. When Danielle isn't in her money mindset you can find her hiking or spending time with her family.

🔑Key Takeaways🔑

🌱 💰 Understand your Money Personality: Learn if you’re a free spender, keeper, perfectionist, or balance seeker, and why this is crucial for aligning with your business goals.

🛠️ 📈Know Your Numbers: Your P&L and Balance Sheet tell the story, so take responsibility for understanding and analyzing your financial statements, even if you have a professional team in place.

🤟 👩‍🔬 Face Fears Head-on: Growing a business involves making brave decisions, even in the face of fear, so learn how to change your money mindset and embrace an iterative learning process.

✨ 💡 Set Clear Intentions: Align your spending with specific, measurable goals to achieving business growth and personal satisfaction. Learn how to embrace a visionary founder mindset.

🚀 🔥Take Ownership Of Your Entrepreneurial Success: Ask for help, embrace failures as opportunities for growth and learning, and grow your financial fluency.

🎙️Subscribe to Wings and get the full Show Notes at https://bit.ly/Wings895

More about Danielle at Kickstart Accounting

https://kickstartaccountinginc.com/danielle-hayden

Get your Money Personality Type

https://kickstartaccountinginc.com/quiz

Get the 3 Numbers Every Business Owner Should Know

 kickstartyournumbers.com

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