The American Specialty Toy Retailing Association aka ASTRA was founded in 1992 by store owners who noticed the value in collaborating in the specialty toy space. A big part of an ASTRA membership is the open and supportive community that it provides. Within this community, you will find the opportunity to connect and learn from buyers, manufacturers, and sales reps through the specialty segment of the toy industry.

In this episode of Making It in The Toy Industry, I chat with Kimberly Mosley CAE, the President of ASTRA, all about the benefits of joining the organization and the specialty toy market. You'll learn the benefits of working closely with independent toy retailers and the value of the support provided by this community.

If you have a toy or game product that might fit into the specialty toy market, then you definitely want to give this episode a listen.


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For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/24

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