Lex isn't a fan of Apple's recent ads (http://www.apple.com/ipad/changing-film/) and we speculate on what ads for the Watch will be like.

Dan remembers some iPhone ads of yore (http://www.nytimes.com/2008/08/12/opinion/l12brooks.html?ref=opinion&_r=0).

While you listen to this episode, you can pick your Watch combination (http://mixyourwatch.com/). We're not sure it'll be available, though.

Is the Apple Watch going to be ugradeable? (http://daringfireball.net/linked/2015/02/24/caldwell-edition) Probably not.

There's an event coming up so, yeah, we talk about the Apple Watch (http://sixcolors.com/post/2015/02/spring-forward-apple-event-coming-march-9/).

We also speculate on what else might get announced next week (http://www.imore.com/new-macbook-air-just-around-corner).

Then we talk about app pricing and the backlash against pricing things too low (http://vesperapp.co/blog/native-support-for-ipad-and-landscape/).

Speaking of price backlash, some think maybe the Watch Edition will not be $10,000 (http://www.marco.org/2015/03/04/boring-apple-watch-edition-pricing).

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