This is a solo episode where I talk about competition.

Specifically, when you start speaking with a potential client who already has a relationship with another vendor, what's going through your mind?

In this episode I give you some strategies and examples on how we can delve way deeper than just price, build trust and help stand out from the competition.

I also talk about a tool called the Client Vision Pyramid, which is covered in more detail in the Same Side Selling Academy, and will kelp you to deal with discovering more about your competition and how to stand out.