Josh Golder, the owner of yacht King Benji, is a disruptor. He doesn’t call himself that but his unusual approach to charter marketing is raising eyebrows. He named King Benji, a 47 metre custom yacht he commissioned as his largest boat to date, after his dog, and from there built a brand and charter program. From being imaged as his personal home on the water, King Benji has become one of the best-known and most recognisable yachts on the charter market today thanks in no small part to its social media presence. And this digital marketing expert who can’t sit still has thrown the windows open and let everyone in. US BOAT editor Cecile Gauert speaks with him about his marketing approach, from flying a banner over a boat show to invite everyone to visit, to creating a very public presence online (and managing that reputation should something go wrong) to what may come next for the King Benji brand.

LINKS:

On board King Benji with Josh Golder: https://boatint.com/ce

A true ability for crazy adventures - the building of King Benji: https://boatint.com/cf

Why this experienced charterer keeps returning to 47m superyacht King Benji: 

https://boatint.com/cg

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